In the last few years, there has been a major shift in how people approach the way they market their business online. Sure, additions and improvements within social platforms and digital technology have contributed to this shift. However, we’re referring to the shift in how businesses approach work with contractors and freelancers to keep their departments lean and expertly coordinated. The days of paying agencies copious amounts of money for various marketing services are diminishing, and businesses are becoming smarter and more practical about their own overhead expenses and resources.
As Internet Marketing Consultants, we can act as your marketing department or work with and train your in-house marketers. We will create a comprehensive Internet marketing plan for you, outlining only the strategies that we feel will generate the most results. Then we will either implement them or train your staff to implement them. It’s up to you! With our team of talented marketeers, whom comprise years of education and experience, you can cut out the middleman and work directly with the experts.
Companies in Malaysia Using Internet Marketing
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Why do you need managed Social Media Marketing Service?
These days, social media tips are everywhere you turn. It’s seemingly easy to create and manage your own social strategy. However, devoting the time and resources and actual strategic implementation are often where businesses need additional support. With understaffed marketing departments and extremely expensive agencies, it’s hard to justify a social marketing strategy, but we promise it’s worth it. We can give you a hand here!
How do we do it?
Define Your Customer Persona
Once we identify your ideal customer, we can then get a feel for what they’ll want to see from your social media brand. In other words, how can we add value to their lives? Your Social Media Specialist will use this persona to create a voice for your brand and determine what type of content to share. By providing consumers with what they want to see, you’ll see more engagement with your posts and a positive buzz around your brand.
Develop a Social Strategy
Your social strategy should be anything but random. We strategically plan when to post, how often to post, and what type of content to post on the social media platforms that best meet your goals. We’ll highlight different aspects of your brand including industry expertise, products or services, and company culture and determine how frequently to post in each category.
We love “playing the business owner” and taking on the voice that will most resemble and benefit your unique brand. Our Social Media Specialists curate and create content, and then monitor accounts, responding and reacting to engagement. We look at upcoming trending topics, keep up with local events, and plan around holidays to increase engagement and exposure.
Assess and Adjust
What’s working great? What’s not working as well? We use analytical tools on a monthly basis to determine which posts are getting the most engagement and leading to more website traffic. If needed, we’ll adjust your social strategy to drive more traffic to your site and/or increase your social media following and engagement.
Why You May Need PPC Advertising ?
Many PPC platforms are available for businesses to operate themselves, but this can be risky. With poor management, you could waste money, time and resources by generating only a few visits without any conversions. Furthermore, bids for clicks can turn into bidding wars due to inflation of high-ranking keyword phrases or ego-based marketing. You also have to worry about spam traffic and the scalability of a campaign. Are you or your staff trained in dealing with these potential problems? Exceptional PPC management is required when these questions and issues arise.
If you’re looking to get your website found in a short amount of time, PPC advertising consulting may be the answer for you. It is also beneficial for those who have launched new products or services, or those who have launched new websites. In little time, you can convert visitors into buyers and even enhance your organic search engine optimization. Paid advertising is by far the quickest way to get website clicks. It’s also the most effective way to monitor and track your return on investment and budget in an online campaign. You can literally view the cost of each conversion and alter it based on the results you discover.
Email is More Important Now
As one of the only digital methods of directly connecting with your customers, email marketing is still relevant in the Internet marketing world. However, the process of getting started can be intimidating. While third party email distributors can be easy to setup and manage, it’s the time and resources needed to do this. We often see businesses with understaffed departments attempt email marketing initiatives or have none at all. From setting up lists, to generating a message, to creating graphic designs that reflect your brand and purpose, email marketing can become incredibly time consuming.
Our Internet marketing consultants have mastered art and practice of designing, writing and managing both local and national email marketing campaigns. Furthermore, with the reporting abilities of many third party email distributors, and the additional reporting capabilities of our email marketing consultants, you will be able to track every single email you send to your customers along with the email behavior of each customer. How does that sound for generating new leads and nurturing your customer base?
5 Reasons Why SMS Marketing is Smart for SME’s
1. Your message will be read in minutes
With a 90% (or better) average open rate, text messages are far more effective than email notifications when communicating with customers, particularly when time is of the essence. Most text messages are read in fewer than 5 minutes after they’ve been received. As a result, you can count on text messaging to effectively deliver short, time sensitive communications, appointment alerts, or expiring promotional offers.
2. SMS marketing builds brand loyalty
Studies show that nearly three-quarters of smartphone users are now interested in loyalty programs accessible from their handsets. Since 95% of all mobile phones now have SMS capabilities, it’s understandable why so many businesses now view SMS marketing as being perfectly suited for engaging customers with loyalty program offers, rewards updates, or other relevant account details.
3. SMS marketing is surprisingly easy
According to a veteran small businesses can quickly, easily, and economically implement mobile campaigns and “spin their database into gold.” With the right tools set up, small businesses are capable of orchestrating an effective SMS campaign.
4. SMS marketing is shockingly affordable
Compared to some of the relatively exorbitant expenditures that quickly erode marketing budgets often without a clear and inspiring ROI, a typical small business can plan and carry out an SMS marketing campaign for a fraction of the price tag that corresponds to other marketing efforts.
5. SMS marketing is targeted marketing at its best
The new age of device targeting has allowed marketers to reach mobile users via SMS with campaigns tailored specifically to a variety of interests and needs. With message relevance deemed critical to the effectiveness of a campaign, the availability and affordability of quality SMS marketing services have allowed businesses, entrepreneurs, and advertisers of all sizes to equally capitalize on this powerful resource.